Marketing Technology

Marketing technology, often abbreviated MarTech, is an interdisciplinary field that combines marketing strategies with advanced technology. It encompasses a variety of digital tools, platforms and software solutions designed to streamline and automate marketing processes. From customer acquisition to data analysis and retention, MarTech enables marketers to make their activities more efficient and targeted.

It acts as the link between your marketing objectives and the technological means to achieve them. It offers a wide range of applications specifically designed to facilitate tasks such as customer communication, content management and data analysis.

Here are a few examples:

• Customer Relationship Management (CRM)
• Email Marketing Platforms
• Social Media Management
• Content Management Systems (CMS)
• Account Based Marketing (ABM) tools
• Marketing Automation Software
• E-commerce platforms
• Chatbots and customer service tools

Our process consists of five stages:

• Start: We start with a free consultation to understand your vision, challenges and needs. We listen to you!
• Overview & Exploration: We show you the latest trends and technologies, and work with you to analyse your environment and customer needs to identify requirements.
• Innovation & Consolidation: Together we develop a customised strategy for your marketing technology and tools, defining and evaluating the right solutions for you and preparing them for implementation.
• Realisation: We implement the developed strategies with our experienced team of digital marketing, software and infrastructure experts and train your employees according to their individual needs.
• Ongoing support: After implementation, we remain at your side to make further adjustments and continually optimise your marketing efforts.

We strive to be product and brand neutral, keep abreast of the latest trends and technologies, and use a wide range of tools and technologies as required. These are intelligently networked, including AI-driven tools, data analytics tools and more, and used for the success of our customers. Our Technica Radar could be of interest to you!

Yes, we are experts at integrating different technologies and tools into your existing infrastructure. As a software company, we are also able to build the bespoke solutions you need directly for you.

Product and brand neutrality is essential for a number of reasons. Firstly, it allows us to analyse your needs and challenges objectively, as we are not influenced by the commercial interests of specific vendors. This leads to objective decision making and the selection of the best solution for your organisation.

Secondly, it offers flexibility and adaptability as we have no preference for specific brands or products. This allows us to respond quickly to changes in the market or in your business strategy.

Thirdly, it ensures that the solutions we recommend are truly aligned with your goals and requirements, as we are not trying to sell you a particular product line or brand.

Overall, product and brand neutral advice leads to greater efficiency, cost savings and a better fit with your specific needs.